From late 2023 to the company’s closure in 2024, Hudson MX’s marketing team (of which I was a member) was running ads via LinkedIn to drive traffic to our sales team to onboard more clients to their propriety SaaS solution, the MX Platform. The strategy our CMO went forward with was to offer materials relevant to the world of media buying–whitepapers, recordings of panels, product demos–to get contacts. Some of these were conceived as ads from the beginning and some were posts that were later converted in into ads.

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