In Q3 2024, Hudson MX had previously recorded an interview between Hudson MX's former CFO, Jason Kopeloff, and its former SVP of Strategy, Jessie De Luca to be featured in a webinar. As we moved into Q4, the Marketing Team had begun looking at reutilizing several materials such as interviews as part of a targeted LinkedIn campaign to drive leads for the Sales Team. As the interview between Jason and Jessie had proven informative, it was chosen to be repurposed into an asset to drive traffic from LinkedIn to our site and leads to our Hubspot contacts. I was tasked with handling the edits for this version of the interview.

The interview was recorded using Google Meet, so the quality of the interview video wasn’t high. The agreed edits that were made included trimming out filler words from the dialogue, and cutting out video of Jessie beyond the introduction in favor of animated splash screens that displayed the questions asked. The footage was edited together using Premiere Pro, while some animated assets were created using Canva.