When I was first hired I was tasked with implementing a Shopify site from start to finish for New Creation Brands’ PURE Drinkware line of stainless steel drinkware.

Beyond the initial setup–for which I directed a photoshoot and created the initial graphics–the site underwent a refresh between 2020 and 2021 due to a shift in their product line. For the refresh, which entailed changing from their original vessel shapes and types to newer ones with better features, I was once again tasked with acquiring product photos and creating the graphical assets.

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