Journal Friends® Plush Toy Line
In late 2018, I began work on the Journal Friends® toy line at the behest of my employer. Journal Friends® are plush toy journals that are styled to look like various characters based on animals.
Out of the final 12 designs, 6 were designed by me, while the remaining 6 were handled by another designer. I did however, set up the tech packs that went to the factories producing all 12. Additionally, the brand logo, packaging, character illustrations, and character backstories (body copy featured on the back of the package) were all created by me.
These products made their debut at the Atlanta International Gift & Home Furnishings Market®, held at the Americasmart in July of 2019.
Overview of the Toys
The below gallery features photos of the physical products, both in and out of their packaging, the back of their boxes, and character illustrations featured in box artwork and each journal’s included pencil.
Marketing Presentation for Retailers
This presentation was created to show to potential retailers, as directed by the VP of Sales (despite my reservations about some of the artwork used).
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